Seems the tech community has been broadcasting in an echo chamber. For all the talk of how the new microblogs help us oldsters connect with the young ‘uns, turns out the kids don’t much Tweet. At least not according to a recent study of 25,000 Nielsen Company survey respondents
In fact, the main users of Twitter are 25-54 year olds. Which is not a bad thing to know, because sometimes you want to talk with someone who doesn’t answer to “What’s your major?” But it definitely will cause a lot of companies who thought they were being clever to rethink their spam-tweet campaigns.
Too clever by half, it seems.